A lead comes in: one of your drivers has a referral. How quickly can you respond?

Trucking companies know that referrals often represent the most promising leads. Referrals tap into your best resource—your drivers—and offer the potential for saving time and money in the hiring process. But with drivers in hot demand, those leads can vanish if your recruiters lack the tools they need to rapidly feed driver referrals into your ATS.

A few basic questions can reveal how efficiently your company currently moves referrals and other leads from the initial contact into the pre-qualification process.

- What’s the process for getting referral leads into your ATS?

- How many hours do recruiters spend manually inputting data?

- After a driver makes a referral, how long does it take before the new applicant receives a phone call or other contact?

Depending on your answers to questions like these, it may be time to consider upgrading to an automatic system. A new, easy-to-use platform, RocketCDL, allows referral leads to appear automatically in your ATS, speeding up the hiring process. The platform integrates with major CDL applicant tracking systems and expedites the recruiting effort for getting potential hires on the job.

Multiple benefits stem from using an automated system. RocketCDL’s platform is scalable—it expands as your business increases. Automatic population of referral leads into the ATS saves time for your recruiters, freeing them to pursue new leads and support new hires through the qualification process. A user-friendly referral platform, accessible through mobile devices, encourages more drivers to supply leads—including drivers who have not done so previously. Automated feedback from RocketCDL can promote awareness of the referral program to your drivers. And when employees realize the benefits of a strong referral program, the word gets out—your company is the best place to work.

“RocketCDL has been a game-changer for our driver referral program. In just 8 months, we’ve been able to track referrals in one centralized database, generate comprehensive up-to-date lists of referrers, automatically communicate with drivers, and most importantly, save valuable recruiter time while hiring drivers faster.” — Bobbi Leach, Melton Truck Lines

Learn more about how you can level-up your referral program today.