RocketCDL Recruiting
and Retention Blog

What keeps so many driver referral programs from succeeding?

What makes a good driver referral program can sometimes be a mystery. We lay everything out for you here, from strategy to communication.

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The Golden Ticket to CDL Referrals

As freight starts to pick up and recruiting begins to rebound, it is natural that your team’s bandwidth may be stretched thin as you work to keep up with demand. One area of your hiring funnel that can easily take a back seat is your referral program, but it doesn’t have to be that way.

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Not Marketing Your Referral Program is Hurting Your Bottom Line

Large referral bonuses and happy drivers don’t always equate to consistent referrals. So what can increase referral leads? While defining the success of a referral program is unique to every carrier, there are a number of universal truths each can benefit from to build a referral program that works for them. One truth for every carrier’s referral program: Marketing is essential.

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How to Show Appreciation to Your Drivers Year-Round

Fleets are getting more creative, putting exciting programs in place to help boost driver engagement and company transparency, but are they remembering to share these perks to their drivers once they’ve been onboarded?

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Selling the Job Doesn’t Stop After the Driver is in the Door

Fleets are getting more creative, putting exciting programs in place to help boost driver engagement and company transparency, but are they remembering to share these perks to their drivers once they’ve been onboarded?

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5 Tools You Can Give Your Fleet to Boost Referrals & Engage Your Drivers

Everyone is looking for ways to get quality candidates in your truck, but what tools can you give your drivers to help the cause? Here are 5 things you can give your drivers and brand ambassadors to up your referral game and engage your team in the process!

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