1. 𝙄𝙩’𝙨 𝙩𝙤𝙤 𝙘𝙤𝙢𝙥𝙡𝙞𝙘𝙖𝙩𝙚𝙙. Your current drivers have to jump through hoops to submit a referral and stay on top of its status to make sure they receive their reward. A good referral program makes referring as easy as 1, 2, 3.
   
   
2. 𝙄𝙩’𝙨 𝙩𝙤𝙤 𝙧𝙞𝙨𝙠𝙮. The first thing going through your existing drivers’ minds is what if my referral doesn’t make it? What’s the damage to my reputation? Encourage your drivers to submit a referral even if it’s not perfect. This will help them get into the habit of referring.
   
   
3. 𝙏𝙝𝙚 𝙧𝙚𝙬𝙖𝙧𝙙 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙨𝙩𝙖𝙣𝙙 𝙪𝙥 to the effort the referring driver has to put in to make the referral. Make sure your rewards are both accurate and appealing to your drivers. Get them excited and eager to earn rewards for their referrals.
   
   
4. 𝙏𝙝𝙚 𝙧𝙚𝙛𝙚𝙧𝙧𝙖𝙡 𝙜𝙤𝙚𝙨 𝙞𝙣𝙩𝙤 𝙖 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙗𝙡𝙖𝙘𝙠 𝙝𝙤𝙡𝙚 𝙖𝙛𝙩𝙚𝙧 𝙞𝙩’𝙨 𝙨𝙪𝙗𝙢𝙞𝙩𝙩𝙚𝙙. Neither the referring driver nor the referred candidate is informed about where they are in the hiring process. Transparent communication is fundamental to the success of your referral program!
   
   
5. 𝙉𝙤 𝙤𝙣𝙚 𝙠𝙣𝙤𝙬𝙨 𝙖𝙗𝙤𝙪𝙩 𝙞𝙩. Maybe this should be the first reason. If you have a referral program for your organization, do your employees even know that it exists? One great way to educate your drivers about your referral program is during driver orientation. We have a driver education strategy set up for you to plug and play, just say when!  

With these challenges, it’s not hard to see why many referral programs lope along in the recruiting background, and successful referrals are interpreted as a “bonus” when the program does what it’s supposed to do. 

Let’s take your referral program up a notch so your company can compete in a highly competitive hiring marketing. 

Source: Equipment Journal