What keeps so many driver referral programs from succeeding?

  1. ๐™„๐™ฉโ€™๐™จ ๐™ฉ๐™ค๐™ค ๐™˜๐™ค๐™ข๐™ฅ๐™ก๐™ž๐™˜๐™–๐™ฉ๐™š๐™™. Your current drivers have to jump through hoops to submit a referral and stay on top of its status to make sure they receive their reward. A good referral program makes referring as easy as 1, 2, 3.

  2. ๐™„๐™ฉโ€™๐™จ ๐™ฉ๐™ค๐™ค ๐™ง๐™ž๐™จ๐™ ๐™ฎ. The first thing going through your existing driversโ€™ minds is what if my referral doesnโ€™t make it? Whatโ€™s the damage to my reputation? Encourage your drivers to submit a referral even if itโ€™s not perfect. This will help them get into the habit of referring.

  3. ๐™๐™๐™š ๐™ง๐™š๐™ฌ๐™–๐™ง๐™™ ๐™™๐™ค๐™š๐™จ๐™ฃโ€™๐™ฉ ๐™จ๐™ฉ๐™–๐™ฃ๐™™ ๐™ช๐™ฅ to the effort the referring driver has to put in to make the referral. Make sure your rewards are both accurate and appealing to your drivers. Get them excited and eager to earn rewards for their referrals.

  4. ๐™๐™๐™š ๐™ง๐™š๐™›๐™š๐™ง๐™ง๐™–๐™ก ๐™œ๐™ค๐™š๐™จ ๐™ž๐™ฃ๐™ฉ๐™ค ๐™– ๐™˜๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™˜๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™—๐™ก๐™–๐™˜๐™  ๐™๐™ค๐™ก๐™š ๐™–๐™›๐™ฉ๐™š๐™ง ๐™ž๐™ฉโ€™๐™จ ๐™จ๐™ช๐™—๐™ข๐™ž๐™ฉ๐™ฉ๐™š๐™™. Neither the referring driver nor the referred candidate is informed about where they are in the hiring process. Transparent communication is fundamental to the success of your referral program!

  5. ๐™‰๐™ค ๐™ค๐™ฃ๐™š ๐™ ๐™ฃ๐™ค๐™ฌ๐™จ ๐™–๐™—๐™ค๐™ช๐™ฉ ๐™ž๐™ฉ. Maybe this should be the first reason. If you have a referral program for your organization, do your employees even know that it exists? One great way to educate your drivers about your referral program is during driver orientation. We have a driver education strategy set up for you to plug and play, just say when!ย ย 


With these challenges, itโ€™s not hard to see why many referral programs lope along in the recruiting background, and successful referrals are interpreted as a โ€œbonusโ€ when the program does what itโ€™s supposed to do.ย 


Letโ€™s take your referral program up a notch so your company can compete in a highly competitive hiring marketing.ย 



Source: Equipment Journalย 

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