
- ๐๐ฉโ๐จ ๐ฉ๐ค๐ค ๐๐ค๐ข๐ฅ๐ก๐๐๐๐ฉ๐๐. Your current drivers have to jump through hoops to submit a referral and stay on top of its status to make sure they receive their reward. A good referral program makes referring as easy as 1, 2, 3.
- ๐๐ฉโ๐จ ๐ฉ๐ค๐ค ๐ง๐๐จ๐ ๐ฎ. The first thing going through your existing driversโ minds is what if my referral doesnโt make it? Whatโs the damage to my reputation? Encourage your drivers to submit a referral even if itโs not perfect. This will help them get into the habit of referring.
- ๐๐๐ ๐ง๐๐ฌ๐๐ง๐ ๐๐ค๐๐จ๐ฃโ๐ฉ ๐จ๐ฉ๐๐ฃ๐ ๐ช๐ฅ to the effort the referring driver has to put in to make the referral. Make sure your rewards are both accurate and appealing to your drivers. Get them excited and eager to earn rewards for their referrals.
- ๐๐๐ ๐ง๐๐๐๐ง๐ง๐๐ก ๐๐ค๐๐จ ๐๐ฃ๐ฉ๐ค ๐ ๐๐ค๐ข๐ข๐ช๐ฃ๐๐๐๐ฉ๐๐ค๐ฃ ๐๐ก๐๐๐ ๐๐ค๐ก๐ ๐๐๐ฉ๐๐ง ๐๐ฉโ๐จ ๐จ๐ช๐๐ข๐๐ฉ๐ฉ๐๐. Neither the referring driver nor the referred candidate is informed about where they are in the hiring process. Transparent communication is fundamental to the success of your referral program!
- ๐๐ค ๐ค๐ฃ๐ ๐ ๐ฃ๐ค๐ฌ๐จ ๐๐๐ค๐ช๐ฉ ๐๐ฉ. Maybe this should be the first reason. If you have a referral program for your organization, do your employees even know that it exists? One great way to educate your drivers about your referral program is during driver orientation. We have a driver education strategy set up for you to plug and play, just say when!ย ย
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With these challenges, itโs not hard to see why many referral programs lope along in the recruiting background, and successful referrals are interpreted as a โbonusโ when the program does what itโs supposed to do.ย
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Letโs take your referral program up a notch so your company can compete in a highly competitive hiring marketing.ย
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Source: Equipment Journalย