The Secret to a Top-Notch Referral Program

Two essential ingredients for successful hiring these days: Referrals and Marketing.

At RocketCDL, we believe that referrals and marketing work together to produce top-notch results. Our platform not only helps to ignite your referral hiring numbers--it also enables consistent, clear communication between you and your fleet or segments of your fleet, such as regional groups of drivers or specialized drivers.

When well-executed and consistently maintained, the marketing of your referral program can fundamentally change your hiring funnel. Communicating the value of referral and hiring bonuses will incentivize your drivers to become active referrers.

After all, what good is a referral program if none of your drivers know about it?

To get started, here are some important questions to ask:

1. How are you telling your drivers about available bonuses and rewards? If your drivers don’t know what’s available for them, they’re unlikely to follow up. Be sure to communicate across multiple platforms, including email, text, SMS, and social media. Make it easy to stay in the know

2. Are you able to schedule outgoing messages automatically? A successful marketing campaign requires consistency and careful timing. But who wants to sit at a computer, waiting for the perfect moment to press send? RocketCDL’s “set it and forget it technology” provides for automated scheduling of messaging that reaches your drivers at the optimal time for them. Automation frees up you and your team to accomplish higher priority tasks and conserves valuable resources.

3. Are you giving your drivers a reason to check your messages? You want your drivers to be on the alert for your communications and excited about submitting referrals. If they’re not, it’s time to raise the stakes. Make sure you’re offering an attractive range of prizes. Take another look at the value of rewards--and make sure that the format and look of your marketing content is engaging and appealing. Give your drivers plenty of reasons to open your messages and help the company succeed.

When it comes to driver referral programs, better marketing to your drivers equals better results. Now’s the time to take advantage of available tools for automation, communication, and technology that will move your company forward.

Did you know that in addition to referral technology, RocketCDL also offers marketing capabilities with a full suite of email, text messages (SMS), and push notifications to your drivers’ mobile app? In one centralized, user-friendly platform, promoting your referral program to your drivers has never been simpler. So, what are you waiting for? The time to level up your referral marketing game is now.

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